By Shadrack Nyakoe
The Kenya Film and Classification Board(KFCB) on October 1 launched a committee which will work for the success of Maadili Awards Competition which is in partnership with the Kenya Music Producers and YouTube Content Aggregators.
The award is meant to promote compliance with the Films and Stage Plays Act Cap 222 and ensure that music promotes Kenya’s culture, moral values, aspirations and a way for passing positive values such as patriotism, hardwork, honesty resilience and common decency.
The award will also will also recognize musicians and artistes whose works inspire hope and rally communities to positive socio-economic transformation.
The occasion will create public awareness on roles of KFCB while promoting clean content in music, drama and film industry.
KFCB CEO Dr. Ezekiel Mutua stated that the award will enhance collaboration between the industry and government in the agenda of protecting children from exposure to harmful media content.
“The government in conjunction to KFCB is committed to cushion players in the creative industry. We will win war against compromised content only by empowering future creatives and endear wholesome talent development by ensuring future content creators acquire the requisite hard and soft skills,” he said.
He added that the award aims at providing mentorship for commercialization of online content which will explicate Kenya’s moral values, culture and national aspirations.
The programme will go along way to ensure only clean media content is aired while a large section of Kenyans has been affected by Covid-19 pandemic landing them online.
The committee entails nine members representing diverse sections including; Calif Records/PPP TV, Ngomma, Grandpa Records Talanta Mtaani amongst others.
Clement Sijenyi was presented as the CEO Calif Records/PPP TV while Thomas Mahondo will be in charge of Ngomma.
Yusuf Noah was announced the CEO Grandpa Records while Maurice Okoth is the Director, Talanta Mtaani.