As the second wave of Covid-19 pandemic continues to ravage the country, the paint business has been adversely affected as many people keep off from letting painters in their homes for fear of the raging virus.
Basco Paints Managing Director Kamlesh Shah says to cushion painters from the pandemic the firm has relaunched its Zawadika Na Marangi program through the Mobile APP and USSD Platforms whereby painters using Android phones can now download ZawadikaNaMarangi app from Google play store or dial *338# on any phone with Safaricom connection to register and get rewarded with points for any purchase of Duracoat products which they can redeem via Mpesa to boost their financial well being!
“We at Basco acknowledge the significant role painters play in our business as they are important partners in our value chain and therefore, we want to mitigate their financial burden by urging them to enroll more in this program and earn points which they can transform into mobile money to use during these tough times, Shah explained.
The paint boss said the initiative will apply to over 80,000 painters countrywide who are registered with Zawadika na Marangi program, as they will be able to use their virtual cash (loyalty points) to redeem for Mpesa
The painters will also be able to redeem from as low as Ksh. 800 to pay for their utility bills and airtime to keep up to date with their families or happenings in the country. This will come as a reprieve for thousands of painters who are likely to experience tough times as many people switch to shopping for basic needs for fear of uncertainty over the surge of the second wave of Covid-19 pandemic.
Basco paints run a number of programmes to equip painters with skills. This includes Duracoat Expert Training Centre, an intensive course for individuals who are interested in becoming experts in the painting field. The training comprises both practical and a theory session as part of its corporate initiative to empower people’s lives through paint.
The firm established, in 1976 and has grown into one of the leading paint manufacturers in the Eastern Africa region. It has a wide range of paints that are aimed both at the consumer decorative paint market as well as the industrial market. The Company has set a high target for itself to be The Preferred Solution Providers in the Industry today.