By Mourice Seretta
East African Breweries Limited (EABL) emerged the overall winner and won in 10 individual categories at this year’s Marketing Society of Kenya (MSK) awards over the weekend.
The awards were for five brands while the company was also feted for its project at the start of the Covid-19 pandemic to aid the manufacture and distribution of hand sanitizer to key hospitals and the most vulnerable.
EABL also emerged as winners of the Best Promotion Experimental Marketing Campaign and Best Brand Building category during the awards.
Speaking after the awards at Sarit Centre, Graham Villiers Tuthill, the Marketing & Innovation Director East Africa – Diageo said: “We are delighted to receive these recognitions. At EABL, we are very deliberate in the efforts we put in our campaigns to ensure that our message to our audiences, be it our customers or the general public, reflect the true nature of who we are. These recognitions presented to us today will act as a boost to us, to continue creating value to the communities we serve.”
EABL was the main title sponsor of the MSK awards which were themed, “Seeing through the mask”. The awards are held each year to honor exceptional brands and teams that have excelled in marketing.
“Despite the challenging times experienced this year, we have been intentional in helping businesses in our value chain to weather the pandemic and help the government’s efforts towards curbing the spread of the virus. We have done this through the distribution of free hand sanitizers to health workers and Kenyan’s living in informal settlements,” said Tuthill.
As a manufacturer that has been part of the Kenyan heritage for close to 100 years, EABL has made significant contributions to the growth of the advertising industry, most notably, helping the industry set marketing codes to protect both brands and consumers.
“Marketing and advertising has great potential to shape the future and create change, as they reflect how we view society. It is essential that as we develop our different campaigns, we ensure that our businesses are conducted with good conduct, especially because of the influence they have on society,” said Tuthill.
EABL received several other recognitions during the award ceremony. They emerged first runners up in the best shoppers experience category, best distribution strategy and implementation category, promotion, experiential marketing campaign, best launch and product re-launch campaign and best public health response category for their effort in distributing alcohol-based sanitizers to the community.
Their winning campaigns were for: Tusker Malt, Tusker Oktoberfest, Guinness Smooth, Guinness Night Football, Gordon’s Gin, Dial-a-delivery and the KBL Sanitizer project.
Additionally, they emerged second runners up for best disruptive marketing – unconventional marketing campaign due to their effort in creating a sustainable environment for the communities.