By Kelvin Majangah
Kenya Breweries Limited (KBL) has unveiled the 2020 Festive Gifting catalogue.
The festive catalogue aims to give Kenyans who are above the legal purchase age a wide array of alcoholic beverages to gift their loved ones during the festive season.
According to a survey conducted by KBL dubbed Gifting Survey Report, Kenyans loves to gift alcoholic beverage packs during festivities. “Thirty nine percent of the respondents said they would consider alcohol as a gift, and whisky is the most popular gift preference,” according to the study.
Responding to this desire by consumers, the 2020 festive catalogue, which is in form of a calendar aims at providing information to guide selection of the ideal gift for next 30 days.
The gifting catalogue, which will be available on KBL’s website and digital channels, social media and selected off-trade outlets, offers over 24 alcoholic beverages to choose from; such as gins, whisky’s, vodkas, liqueurs, rum as well as beers and ciders..
Speaking during the launch of the 2020 festive campaign, KBL’s Senior Reserve Brand Manager, Catherine Maribei expressed her confidence that the campaign will complement consumer options to elevate the gifting experience for themselves, their friends and loved ones.
“The gifting culture in Kenya has progressively evolved over the years as consumers now have a wealth of insights, information and a host of brand options they can choose from for the ideal gift. The 30-day gifting campaign gives emphasis to our objective as a company to provide everyday gifting opportunities for our consumers to enrich the giving experience for their everyday occasions. The new festive campaign will see a tailor-made gifting calendar with, several pairings, gifting information and other subtle value propositions that will ensure our customers make the perfect gift choices and receive the best value for their hearts and their wallets this festive season,” said Ms. Maribei.
KBL, through Diageo, has collaborated with London-based designer, Richard Malone, to design Johnnie Walker bespoke gift pack range.
According to EABL Head of Spirits, Ms Flavia Othim, the festive catalogue has been compiled by qualified Diageo brand ambassadors and offers a menu of cocktail recipes to inspire people to drink better as they celebrate the festive period.
“On the gifting list are wide variety of brands from the EABL family, including Ron Zacapa Don Julio, Tanqueray No. Ten Gin, and Johnnie Walker Gold Label Reserve Scotch Whisky. These options will also provide a novel experience for consumer’s palates and stimulating their senses, whether they decide to treat themselves, or their loved ones,” Ms Othim said.
Therefore, rewarding someone with a perfect gift makes them happy and satisfied. “Joy of giving actually improves our well-being, makes people more successful at work and in their personal lives, she said.”