Hennessy, the world’s number one cognac, launched its First edition of the Hennessy Cypher in Kenya, which brought together hip hop artists and cognac lovers for a bold, exciting mix of sound, visual innovation, and unique experience.
Hennessy has partnered with Kenyan hip-hop artists; Wakadinali, Steph Kapela, Breeder LW, and Steph, who embrace the spirit of Never Stop Never Settle on their journey to personal success.
The Hennessy Cypher, which falls under the distinctive brand campaign – Never Stop Never Settle, focuses on pioneers who are making the creativity of Africa shine.
Never Stop Never Settle tells the story of individuals driving this change by transforming their creative passions into thriving business ventures. In so doing, they boldly challenge us to see the world through fresh eyes, a world where the old rules no longer apply.
Market Manager Eastern African Moët Hennessy Alexandre Helaine noted that Hennessy is proud to collaborate with artists who constantly seek new challenges and push themselves to higher goals.
He further added that Hennessy has a past and a definite future with music and will continue to provide a platform for artists; blending music, talent, influences, and Cognac for a richer world.
The Hennessy Cypher highlights Kenyan hip-hop artists, delving deep into each of their unique stories to discover their inner drive, confidence, passion, and talent that can create chain reactions and unite millions. These individuals exemplify a generation of innovation and leadership who break conventions to create a different world.
Hennessy invites cognac lovers to watch the Hennessy Cypher, embrace the spirit of Never Stop Never Settle, and celebrate the individuals who possess a pioneering spirit.