Jiji, supported by Lemma.Group, and Cars45 today announced that both companies had reached an agreement, under which they will merge their operations in Kenya, Ghana and Nigeria.
The merger of operations promises a new level of trade experience for auto buyers and sellers across the three countries. Joining the Jiji family will allow Cars45 users to benefit from Jiji’s market-leading products in online classifieds. In turn, Cars45 brings a unique O2O car buying and selling service, where cars can safely be sold instantly to dealers or via a consumer marketplace to other consumers.
Together, users in the auto sector can expect a new level of convenience in buying and selling cars, combining online and offline capabilities.
Anton Volyansky, CEO and co-founder of Jiji, said: “We are looking forward to creating a new advanced experience for Cars45 users. Undoubtedly, our collaboration on future products and services will bring additional value to the consumers. For Jiji, it’s the first bold step into the transactional business model and an important foundation for building the future of the company.”
Vladimir Mnogoletniy, co-founder and board member of Jiji, commented: “The merger is the next logical step in Jiji development as the leading e-commerce platform on the continent. Our strategy implies moving further into transactional marketplace models and Cars45 merger is an important step in its realisation. We’re excited by the perspectives of the joint business and by the variety of additional options that both Jiji and Cars45 customers will have.”
Maksym Golubev, country manager of Jiji Kenya commented, “We are absolutely thrilled to join forces with Cars 45. We believe this will offer a new car buying and selling experience, where we will be able to inspect cars on behalf of buyers, making us the safest online platform to buy cars in Africa. With this kind of unparalleled experience, our market reach will exponentially grow since we will be exploring a business outside our usual classifieds model and our car sellers will benefit from it by selling their cars faster now than ever before.”