Kenya Breweries Limited (KBL) has launched a festive campaign dubbed Turn on the Spirit of the Season. The campaign aims at bringing together friends and families to have meaningful celebrations, inspiring joyful festivities, and new twists on traditions during this festive season.
KBL’s George Karume, Shopper Manager said: “We are pleased to introduce to you this campaign that aims to bring together family and friends during this festive period. This year has been tough for most businesses and consumers due to the global pandemic shocks and economic recession. Despite this, we have to be optimistic to soldier on and celebrate life, everywhere. This campaign aims to encourage our consumers to celebrate, inspire, and reconnect with their loved ones.”
Under the campaign, KBL has launched its 2022 Festive Gifting catalogue, which will provide Kenyans above the legal purchase age with a wide range of discounted alcoholic beverages and unique branded souvenirs to gift to their friends and families throughout the festive season.
The gifting catalogue will be available on KBL’s e-commerce platform, KE The Bar as well as its social media platforms and official website. KBL has also partnered with several retail partners around the country, including Quick Mart, Naivas and Chandarana in promoting the festive campaign.
“The KBL 2022 Gifting catalogue will include a wide choice of gift beverage packs to gift to family, friends, coworkers, and other key individuals in our customers’ lives. Within the catalogue are wonderful party and gifting choices that our customers and partners can tap into to create the experience this Christmas season,” said Karume.
“We will also have an option of personalized event packages starting from KES 80,000 to Kshs. 500,000 that will see consumers and corporate clients have the option of having a personalized party at their choice of location. Each of the different packages will have a specific curated themed brand concept that will come with a certified Diageo World class trained mixologist as well as beverages for the celebrations.”
In line with celebrating the holidays, KBL will also host a series of events with their different brands across the country that will be held in Nairobi, Mombasa, and Kisumu. The series of events will kick off on the last Saturday, 3rd December with Gordon’s Funfair at The Waterfront Karen, which will see local DJs such as Dj Joe Mfalme, Dj Xclusive, CNG the DJ, Sir M, Corey K, Ms Bun and Ite take it to the stage and rock consumers with their hit songs as they connect with them. ‘Tis the season’ festive experience will be happening this weekend from at Junction Mall rooftop.