In a rapidly advancing world of technology, smartphone companies face the challenging task of maintaining innovation while also embracing sustainability.
The fast changing technology has exposed the country to increased e waste as firms adopt new trends.
However, a new trend in the smartphone space is now looking to change the narrative.
An increasing number of device makers are now adapting trade in old smartphones as they look to mop up the old devices as consumers acquire new ones.
OPPO, is the latest firm that has taken up this step towards environmental responsibility through its sustainable upgrade initiatives, particularly its trade-in initiative.
Through partnership with mobile phone re-commerce platform Badili Africa, this platform allows customers to exchange their old smartphones for newer models, contributing to environmental, social, and governance and sustainability goals.
This comes at a time that the volume of electronic waste generated globally is expected to grow by 12.82 percent from 2023-2028.
“To tackle the problem of e-waste pollution, OPPO has established a number of product recycling systems including trade-in service in both domestic and international markets to promote the recycling of used electronic devices and OPPO Kenya introducing the trade-in service continues to show our commitment to a sustainable future” said OPPO Kenya PR Manager Fredrique Achieng.
Under the programmes customers are encouraged to return their old devices in exchange for newer models at a consumer friendly cost.
Once collected, the traded-in smartphones undergo a rigorous refurbishment process, including a complete data wipe and thorough quality checks.
This not only reduces electronic waste but also promotes a circular economy where valuable resources are conserved by extending the lifespan of the devices.
According to OPPO, for consumers, the advantages of trade-in programs are numerous and invaluable. Upgrading to a new smartphone often comes with a hefty price tag, but trade-in programs help alleviate this financial burden.
“Responsible recycling of old smartphones can be a cumbersome task for consumers, but with trade-in options, customers can simply return their devices to designated brand shops, eliminating the need to find suitable recycling channels,” added Fredrique.
Participating in these programs also resonates with consumers’ growing environmental consciousness.
A device that would have ideally ended up in a land field gets to have a new lease of life effectively extending their lifespan and reducing the overall burden on the environment.
As sustainability becomes a central concern for many, trade-in programs provide an avenue for environmentally conscious individuals to actively contribute to e-waste reduction and resource conservation.
E-waste recycling has long been an important part of firms’ product lifestyle management.
In 2022, 1.08 million phones were recycled in China, amounting to a total weight of 195 tons. In the EU and other regions, OPPO is involved in the Green Dot program as well as partnering with professional recycling firms to help recycle used products.