Glovo Partners with Loop to Drive App Downloads and Enhance User Experience
Glovo, a leading multi-category delivery platform, has announced a strategic partnership with Loop, a digital banking service designed to simplify money management. The collaboration aims to improve user experience while driving downloads of the Loop app.
Central to this partnership is Glovo’s Post Ads service, launched in July 2024 across Sub-Saharan Africa. Running from October to November, the campaign places strategic banners on the final screen of the Glovo app to promote Loop. This approach ensures Loop reaches a wider audience, encouraging potential customers to download its app.
Key Benefits of the Partnership:
Enhanced User Experience: Glovo users gain a seamless opportunity to discover and download the Loop app, adding value to their ordering experience.
Boosted App Downloads: Loop benefits from increased visibility, growing its user base and strengthening brand awareness.
Targeted Advertising: Glovo’s Post Ads service delivers messages to the right audience at optimal moments, maximizing campaign impact.
Glovo has been pioneering innovative advertising solutions in Kenya, including Post Order Screen Ads, which connect brands with millions of users at critical touchpoints. By leveraging insights across the shopping journey, Glovo enables brands in sectors like FMCG, financial services, travel, and hospitality to engage with consumers both within and beyond the app.
Both Glovo and Loop see this partnership as a win-win. Glovo remains committed to enhancing customer experiences with cutting-edge solutions, while Loop is eager to expand its reach and connect with a broader audience through this collaboration.
About The Author
