Fried Chicken and Festive Feasts: Glovo Dominates Mashujaa Day Celebrations
Glovo, Kenya’s leading multi-category delivery platform, witnessed record-breaking demand during Mashujaa Day on October 20, 2024, as Kenyans celebrated with their favorite meals and essentials delivered straight to their doors.
Fried Chicken Reigns Supreme
Fried chicken was the star of the holiday, with popular orders like Fried Chicken with large chips, Dilliwala Butter Chicken, and Chicken Biryani topping the list. This trend highlights Kenyans’ love for comfort food during festive occasions.
A Fusion of International and Local Favorites
Pizza remained a go-to choice, with Pepperoni, Hawaiian, and Margherita leading the way. Meanwhile, traditional Kenyan dishes like Ugali, Beef Stew with white rice, and Pilau were also in high demand, showcasing a blend of global and local culinary preferences.
Indian Cuisine Spices Things Up
Indian dishes gained popularity, with a 5% increase in orders for meals like Dilliwala Butter Chicken, Chicken Tikka Masala, and Paneer Makhanwala. This indicates a growing appetite for diverse cuisines during national celebrations.
Extended Festivities and Elevated Demand
An extended lunch period saw a 15% increase in orders between 2 p.m. and 4 p.m., reflecting a leisurely approach to holiday feasting. Additionally, a 29% surge in alcohol orders painted a picture of vibrant and extended celebrations.
Holiday Meal Prep Made Easy
The grocery category saw a 14% growth, with essentials like tomatoes, onions, potatoes, bananas, and milk flying off the shelves. Early morning orders, up by 24% between 9 a.m. and 11 a.m., underscored the importance of planning ahead for holiday meals.
Glovo Joins the Celebrations
Caroline Mutuku, General Manager of Glovo Kenya, remarked, “Mashujaa Day is a significant celebration for Kenyans, and we’re proud to have played a part by offering fast and reliable delivery services. This year’s record-breaking numbers reflect the trust Kenyans place in Glovo for both daily essentials and special occasions. We remain committed to convenience while supporting local businesses nationwide.”
The surge in demand during Mashujaa Day underscores Glovo’s pivotal role in connecting Kenyans with their favorite meals and essentials, making every celebration seamless and enjoyable.
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