A new political lobby group has emerged in Western Kenya, signalling an early and highly organised campaign to secure President William Ruto’s re-election in 2027.

At the centre of it stands Bungoma Governor Kenneth Lusaka.

Unveiled on Tuesday evening at the Golf Hotel in Kakamega, the movement, christened Broad-Based Western for Ruto Two-Terms, brings together a coalition of powerful and influential leaders who have thrown their weight behind the broad-based government and now want to lock in Western Kenya as a dependable voting bloc for the President.

Lusaka, who also serves as the deputy leader of Ford Kenya, has been entrusted with the critical role of regional coordinator, a position that places him at the heart of strategy, messaging and grassroots mobilisation across one of Kenya’s most vote-rich regions.

His deputy will be Kakamega Deputy Governor Ayub Savula, while Teso South MP Mary Emaase takes up the role of secretary and Beatrice Adagala serves as treasurer.

Ford Kenya is led by National Assembly Speaker Moses Wetang’ula, who is one of the President’s key figures from the Mulembe Nation.

Speaking during the launch, Lusaka struck a confident and unifying tone, framing the campaign not as a political gamble but as a deliberate push for stability and continuity.

“We want to secure continuity, not disruption. That is why we are advocating for two terms for President Ruto,” Lusaka told the gathering, drawing applause from supporters who had gathered at the venue.

He pointed to what he termed as tangible gains under the Kenya Kwanza administration, mentioning the revival of the sugar industry, the rollout of affordable housing, major road projects, and the construction of markets and classrooms, as evidence that Western Kenya has benefited from staying close to the centre of power.

He also called for political discipline and unity, at a time he said the region’s leadership has often been accused of fragmentation and internal rivalry.

Under his coordination, the movement is already rolling out a grassroots strategy that will see the first major meeting held in Bungoma on January 31.

From there, Members of Parliament will spearhead similar engagements in Vihiga, Kakamega, Trans Nzoia, Busia and Bungoma counties.

According to Savula, the movement intends to go beyond hotel meetings and political rallies to penetrate deep into villages, ensuring that residents understand what the government has delivered and what is at stake in 2027.