Naivas Supermarket, has cemented its market dominance by officially opening its 111th branch at OUR Mall, Magadi Road.[Shadrack Nyakoe]
Naivas Supermarket, Kenya’s homegrown retailer has cemented its market dominance by officially opening its 111th branch at OUR Mall, Magadi Road. The expansion reaffirms the retailer’s commitment to providing affordable, world-class shopping experiences to Kenyan households, delivered with the authentic “Kikwetu” (Kenyan) spirit.
The new outlet offers residents of the fast-growing Magadi Road community a comprehensive selection of products, including a wide range of fresh produce, groceries, household goods, electronics, and lifestyle items, all conveniently located under one roof.
Speaking at the launch, Naivas Operations Manager, Mr. Stanley Kariuki, expressed excitement about the strategic expansion. “We are thrilled to open our 111th branch right here at OUR Mall, Magadi Road. Every new Naivas store represents more than just expansion; it’s a chance to bring our customers closer to affordable, world-class shopping experiences that feel authentically Kenyan,” Mr. Kariuki stated. He added that the retailer is keen to be an integral part of the Magadi Road community’s growth story.
The launch on Magadi Road comes as Naivas celebrates a significant milestone: 35 years of serving Kenyan families. This journey, built on partnership and gratitude, is currently being marked by the annual Kikwetu Campaign, a nationwide initiative designed to reward loyal shoppers.
“The Kikwetu Campaign is our way of saying Asante Kenya for walking this journey with us,” Mr. Kariuki added, describing the initiative as a meaningful and joyful reward system. During the campaign, shoppers stand a chance to win various prizes, ranging from daily surprises and household appliances to larger rewards like motorcycles and cars, with winners selected randomly at the checkout point.
The retailer’s commitment to the local economy was highlighted by supplier representative, Mr. Hafeez Manji, CEO of Mini Bakeries. Manji extended congratulations to the Naivas family on their achievement, thanking them for their strong partnership and continued confidence in the local industry.
Naivas continues to champion Kenyan enterprise by sourcing over 90% of its products locally, a practice that significantly contributes to job creation and community strengthening across the nation.
To inaugurate the Magadi branch, the supermarket rolled out exclusive opening offers and treated early shoppers to a chance to win valuable shopping vouchers during the launch ceremony.
