Golden Africa Kenya Limited eyes growth in new product launches in health and hygiene space

By Mourice Seretta

Consumer goods company Golden Africa Kenya Ltd is eyeing for an increased share of the washing bar segment following its introduction of ‘Super Saba+ antibacterial multipurpose washing bar in Kenya.

With COVID-19, we have sought to ensure that our consumers have the right product that delivers germ protection. Not only does Super Saba+ kill 99.9% of germs, but it also gives a lasting protection. Super Saba+ is Kenya’s first Multipurpose Antibacterial washing bar that can deliver cleaning of clothes, utensils, washing, bathing, and handwashing with an all-round anti-bacterial protection.

Golden Africa Kenya Ltd Chairman Mr. Fathi Saeed said the company is seeking to increase its brand portfolio while playing a critical role in advocating for good hygiene and cleanliness practices in the country.

A report released by Reportlinker shows that Global soaps market is projected to grow from around $ 24 billion in 2019 to $ 40 billion by 2025 on account of increasing disposable income, rapid urbanization coupled with rising concerns for maintaining good hygiene. Moreover, expanding population, increasing consciousness and awareness about COVID-19 disease, is further boosting demand for cleaning products with germ protection across the globe.

“Super Saba+ is a home-grown product formulated for Kenyans with the single purpose of giving protection with a changing hygiene quotient. We are fully committed to ensuring consumers have access to world class quality products at competitive price,” concluded Mr. Saeed.

SuperSaba+ is being launched in 1kg and 250g Stock Keeping Units. It is currently available in 3 variants – Original Cream, Herbal and All-Round Protection.

The company which has a state-of-art facility along the Nairobi-Mombasa highway has created over 350 jobs directly and many more indirectly. GAKL is a part of HSA Group which is headquartered in Dubai and operates in various business sectors across manufacturing, trading, and services across the globe. Since its inception in 1938, the HSA Group has a history of continually providing the highest product quality to its consumers and employs more than 36,000 people globally.