How StarTimes is enhancing content offering

Pay Television Company StarTimes Media has today announced revamped content offering across its local and Bollywood content giving viewers wider variety across its entertainment content genre at the same most affordable monthly subscription costs across its terrestrial and satellite television platforms.

The broadcaster has brought onboard a Kenyan crime drama series – ‘Borderline’ that will be airing on Rembo TV every Monday to Friday from 8pm. ‘Borderline’ is set in popular ‘Eastlands’ estate where action revolves around Lebo, a reformed gangster working hard to stay clean. Unfortunately, around him, many are enticed to crime by the promise of quick money and an escape out of poverty.

Speaking on this latest local content introduction, StarTimes regional marketing director Mr. Aldrine Nsubuga noted the introduction of ‘Borderline’ is a progressive effort by the broadcast platform to have more Kenyan content available to subscribers having strategically set out to have Rembo TV air exclusive local productions.

“We have been making progressive efforts to work with local content developers towards growing the broadcast of exclusive Kenyan shows on our dedicated local content channel Rembo TV, the introduction of ‘Borderline’ will therefore enrich our offering at the same most affordable monthly subscription rates,” noted Mr. Nsubuga.

‘Borderline’ will take viewers through constant fights for territory control, love, family and sacrifice as the lead character is pushed to intervene despite his reformed character and save the people he loves with viewers left wondering what happens when the ex-gangster is forced to pick up his weapon again.

StarTimes has equally rolled out Zee Bollymovies, an English language channel produced by ZEE Group. The channel been working for years to become the undisputed market leader in Indian-language integrated entertainment with its strong programming and marketing capabilities on the African continent.

Zee Bollymovies will feature a wide variety of Bollywood movies dubbed in English including romance, action, family, thriller/ suspense and comedy. It covers new movies from the 1990s to the present, suitable for the whole family entertainment 24 hours a day.

In addition, the Zee Bollymovies channel will air a variety of themed film festivals, star specials and other exclusive programs and content with the weekends packed with blockbusters.

“We remain committed to giving our subscribers access to enriched content in an effort to ensure they get value for money. StarTimes subscribers should expect even more as we progressively monitor consumer taste and progressively review our content to suit the whole family”, concluded Mr. Nsubuga.