Local publishers and online influencers set to reap big from the Rifaly content marketplace

Smart Africa Group through its subsidiary Smart Foundry a product Development and Management company have launched Content aggregation mobile application an African digital content hub targeting users across the globe looking to discover information and knowledge about the continent through digital content.

Touted as the “Amazon for African content”, Rifaly allows anyone with a smartphone and an Internet connection to read, listen, and stream digital content available through an intuitive mobile application for free. The platform also caters to the premium user looking for an ad-free experience with flexible daily, weekly, and monthly subscription rates.

Modelled as a content marketplace, print publishers, bloggers, podcasters, influencers, and storytellers upload their content onto the application and make money every time a user downloads or streams their content. Rifaly joins YouTube, Spotify, TikTok as one of the growing number of digital platforms that empower local content creators earning a living from entertaining and informing online audiences.

Speaking at the launch of the event, Smart Africa Group CEO Mr. Edwin Bruno said that “academics, local publishers, and online influencers now have a home-grown solution to help them monetize their content online. Whether it’s print publications like books, newspapers, and magazines, or audio content like podcasts, Rifaly provides a reliable distribution channel and scalable revenue model that meets the users needs, at their convenience.”

In attendance at the launch event was Tanzania’s Ambassador to Kenya H.E. Ambassador Dr. John Stephen Simbachawene who commended the tech company’s entry into the Kenyan market underpinning the strengthening of trade ties between Kenya and Tanzania.