Cheers as Maybelline New york unveils Arya Star in Nairobi

By Fred Maingi

It was pomp & colour as Maybelline New york unveiled Arya Star in Nairobi as its brand Spokesperson for Sub – saharan Africa.

According to the organisers, Starr will represent the brand across the region and will be involved in initiative aimed at women’s empowerment and self expression.

Starrs appointment, according to the organisers, will allow Maybelline access to an influential target market in a country with over 70% of its population under 35 years old.

In her speech, Maybelline said Arya is an International music Artist with hits spread across the world with an amazing style with millions of fans in Kenya who look up at her as their inspiration.

“The synergies between the brand and Ayra Starr’s unwavering passion for originality and individuality form the inspiration behind our partnership as we seek to enpower our youthful population with the confidence that they can go for what they want” said L’oreal East Africa Managing Director Yassine Bakkari.

The musician joins the list of an impressive lineup of International Stars who have helped shape the identity of the Maybelline brand .

She went on to add that L’Oréal presence in Kenya will continue to grow and this is part of our effort to create beauty that moves the world.

“Working with personalities like Arya plays an important role in attracting and connecting with our young consumers “said L’oreal consumer product division General Manager Victoria Karen