Kenyan athletes can now secure financial security through Finsco Africa

The need for financial literacy and investment planning for Kenyan athletes and sportsmen and women in general has been a major concern for many years.Despite the sucess registered on the field by most of the Kenyan athletes, the full economic benefits of sports remain largely untapped.

We have read stories of former athletes or footballers who dedicated years of their lives to excelling on the field, ending up on streets as beggars years down the line after their sports careers conclude.

Some stakeholders are coming up with sustainable solutions to address this critical gap and one of them is Finsco Africa Limited, a consultancy firm traditionally known for its expertise in financial and real estate advisory, to extend its wings into the sports sector.

The company made its entry in sports through partnership with Nondies Legends Limited, for the Legends Rugby Cup that took place at the RFUEA Grounds on Ngong Road on September 28th.

The event marked a significant step in giving the way forward to addressing the Overlooked Financial Challenges of Kenyan Athletes.

Athletes can now access more information and linkages that will help the recognise the need for proper financial planning that will help them overcome struggles and hurdles that threaten to undermine their achievements on the field.

Finsco Africa’s entry into sports sponsorship will perhaps provide an opportunity to address this issue head-on.

It is worth noting that Kenya has a wealth of untapped potential when it comes to sports investments. The Legends Rugby Cup was just one example of how public and private sector collaboration can drive growth in this industry.

With the right investments, sports can create job opportunities, improve infrastructure, and contribute to the country’s economy in a significant way.

By extending its real estate and financial advisory services to the sports community, Finsco Africa was aligning itself with this vision for the future.

The Legends Rugby Cup was not just a celebration of Kenya’s rugby legends, but a testament to what’s possible when private companies take the initiative to support the country’s sporting talent.

Finsco Africa’s decision to sponsor the event marked the beginning of a new era, one where sports and investment go hand in hand. This partnership signalled a brighter future for Kenya’s athletes—one where they no longer have to worry about their financial security after their time in the spotlight fades.

As Kenya’s sports sector continues to grow, it’s time we recognize the need to invest not just in the athletes’ performances but also in their futures. Finsco Africa’s venture into sports sponsorship was a step in the right direction, and it’s my hope that other companies will follow suit.

For our athletes to thrive both on and off the field, they need financial partners who understand their unique challenges and are committed to walking with them every step of the way.