World Travel Awards: PrideInn Group Leads in MICE and Business Tourism Honours

The Annual World Travel Awards Africa Gala 2024 celebrated the finest in the region’s tourism and hospitality

The prestigious 31^st Annual World Travel Awards Africa Gala 2024 celebrated the finest in tourism and hospitality at Diamonds Leisure Beach & Golf Resort, attracting key industry leaders.

Established in 1993, the World Travel Awards recognize excellence in the global travel industry, cementing winners’ reputations as leaders in hospitality.

The awards are issued based on votes garnered, with the voting process open to the public and professionals in the travel and tourism industry. Winning a World Travel Award is globally recognized as a mark of excellence, raising standards in the tourism sector.

Among many notable winners, PrideInn Azure was named Kenya’s Leading Business Hotel 2024, while PrideInn Paradise Beach Resort, Convention Centre & Spa received the award for Kenya’s Best MICE Hotel 2024 following the World MICE Awards held in Vietnam on 4^th September.

Other key winners at the gala included renowned African hotels, airlines, and tourism destinations, further showcasing the region’s strengths in offering exceptional travel experiences.

These awards underscore the commitment to delivering world-class services in business and conference tourism, as demonstrated by various hospitality brands.

Kenya being the host of this prestigious event, amplified its position as a top-tier destination for both leisure and business travel, highlighting the nation’s growing influence in the African tourism sector and its critical role in attracting global tourists and investors.

It is also a key indicator of the country’s resilience in navigating post-pandemic challenges and leveraging new infrastructure and government initiatives aimed at boosting tourism.

“Having the World Travel Awards held in Kenya enhances our growing position as a global tourism hub. This recognition places us in the spotlight and provides opportunities to showcase our diverse and vibrant offering. We believe this will further position Kenya as a top destination for business and leisure travelers, attracting more international tourists and investors.” said Kennedy Mwichuli, General Manager of PrideInn Azure, during the gala dinner.

The World Travel Awards are poised to increase Kenya’s visibility on the world stage, particularly in high-growth sectors such as Meetings, Incentives, Conferences, and Exhibitions (MICE), as well as business tourism. For a complete list of winners and further details on the event, visit the World Travel Awards website.