Design Essentials President Makes First Kenyan Visit to Empower Women
Design Essentials President and CEO, Cornell McBride Jr, has arrived in Kenya to attend the highly-anticipated modelling competition, Africa’s Next Super Model Grand Finale, set for Saturday, November 9, 2024, at Broadwalk Mall on Ojijo Road in Nairobi.
This marks his first visit to the country, with a mission to empower Kenyan women in the beauty and fashion industries.
Design Essentials, a global leader in haircare, is a proud partner of Africa’s Next Super Model, a premier modeling competition focused on discovering and nurturing talent across Kenya, including young talents from the Kakuma refugee camp. McBride’s presence underscores Design Essentials’ commitment to inspiring, supporting, and uplifting Kenyan women in beauty and fashion.
Expressing his enthusiasm for the partnership, Cornell McBride Jr. highlighted the significance of this collaboration for young African women striving to make their mark on the global stage.
“The objective of Design Essentials is to empower women in Kenya and across Africa,” he shared with journalists during his speech, adding that Design Essentials is prepared to work alongside local and global partners to elevate Africa’s emerging talent, connecting them with international brands and opportunities.
Isis Models international agency founder and CEO, Joan Okorodudu, expressed her excitement about McBride’s partnership, noting that his involvement is a huge boost to her vision of empowering women in Kenya and across Africa to life.
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