Cocktail Magic and Fun Games Mark Gilbey’s Vibrant In-Bar Activation at Mass House
Gilbey’s, Kenya’s leading gin brand, brought its “Made for Real Moments” campaign to life with the successful hosting of the “Real Gilbey’s Hangout” at Mass House on October 14, 2024. The vibrant in-bar activation celebrated meaningful connections and authentic experiences among guests, blending premium cocktails, interactive games, and engaging activities.
The event featured expertly crafted Gilbey’s cocktails, showcasing the brand’s smooth taste and versatility. Guests also participated in fun games such as checkers and Jenga, fostering camaraderie and joy among friends. A cocktail-making competition stole the show, as participants crafted unique Gilbey’s creations, with winners receiving exciting branded merchandise.
Zipporah Ndung’u, Senior Brand Manager for Gilbey’s, praised the event’s success, saying, “The Real Gilbey’s Hangout highlighted the heart of our campaign—enabling consumers to create authentic connections. Seeing guests enjoy our cocktails and bond with friends reminded us of the power of real moments shared together.”
As part of the “Made for Real Moments” campaign, Gilbey’s celebrates everyday connections while offering a premium yet accessible gin for all occasions. Consumers can enjoy exclusive discounts on Gilbey’s products through Ke.Thebar.com and participate in radio campaigns to share their “real moments” and win prizes.
Since 1857, Gilbey’s has been crafting memorable experiences, and the “Real Gilbey’s Hangout” reinforced its role as the gin of choice for authentic, shared moments in Kenya.
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