Twiva Wins Global Pacesetter in Social Commerce Award
From left to right; Grace Gikonyo, Twiva's Head of Marketing & PR; Jubilant Stewards Africa Representative; Waiyaki Brown, Twiva's Account Manager, Jared Oundo, Communications Director, Jubilant Stew
Twiva, the leading AI-driven, influencer-powered social commerce platform, proudly announces its win as the recipient of the Social Commerce Award at the global level.
Despite facing tough competition from other prominent social commerce platforms worldwide, Twiva continues to hold its position at the forefront of the industry.
The prestigious award was presented at the 7th Annual International Pacesetters Awards, held at the Argyle Grand Hotel in Nairobi.
Recognized as the “industry’s highest honor,” the International Pacesetters Awards are a globally renowned platform celebrating excellence across various sectors. Awardees are selected through comprehensive research and expert opinions within each respective industry.
This recognition marks the fourth time Twiva has received an industry accolade this year. Earlier this year, Twiva won the Best Social Commerce Award for the Middle East and Africa region during the Middle East & Africa Business Awards.
“This award is a testament to the skill, ingenuity, and vision of our founders and management,” said Peter N. Kironji, CEO & Co-founder of Twiva.
“We are building the future of retail in Africa by disrupting a $500 billion industry, digitizing and democratizing market access for MSMEs, and fostering trust in one of the world’s fastest-growing markets. Through seamless integration of social experiences and e-commerce transactions, we offer a unified path to purchase.”
As the first social commerce platform in Kenya, Twiva is also the fastest-growing, with a community of over 11,000 influencers, more than 2,500 businesses, and hundreds of thousands of unique monthly visitors. This success comes at a time when many e-commerce companies are struggling to maintain momentum.
Twiva’s business model is supported by findings from a Digital Economy Report by Dalberg, a global advisory firm. The report highlights that both retailers and shoppers are increasingly gravitating toward platforms that enable direct engagement between businesses and buyers, with payment options on delivery.
This shift aligns perfectly with Twiva’s innovative social commerce approach. With only 13% of Kenyans currently using e-commerce platforms, the market presents a significant opportunity for Twiva to capitalize on.
Twiva is an influencer-powered social commerce platform that enables brands to effectively reach customers through influencers who market and sell goods and services to their communities of influence. Twiva offers products across categories including Electronics, Home, Furniture & Appliances, Fashion, and Health & Beauty.
Grace Gikonyo, Twiva’s Head of PR & Marketing, expressed the company’s gratitude: “It is an honor to receive such recognition. Our commitment to delivering top-quality solutions for users, resellers, and businesses is clearly paying off. We owe this success to our community of users, resellers, and merchants—thank you for believing in us.”
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