Eat’N’Go Officially Enters the East African Market
Eat’N’Go, Africa’s leading quick service restaurant operator and master franchisee for the Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt brands has launched into the Kenyan market following the successful acquisition of the Domino’s Pizza and Cold Stone Creamery franchises in Kenya.
Eat’N’Go launched in 2012 in Nigeria with the vision “to become the premier food operator in Africa”. Today, it continues to deliver on this promise by successfully rolling out the globally recognised brands – Cold Stone Creamery and Domino’s Pizza across Africa. The acquisition in Kenya will see Eat’N’Go Restaurant Group become the largest Domino’s pizza and Cold Stone Creamery Master Franchisee in Africa.
Group Chief Executive Officer and Managing Director Eat’N’Go Limited, Mr. Patrick McMichael said that the company had confidence in the market and that their entry was driven by the regions’ high growth potential.
“We are looking forward to making an impact on the Kenyan economy as we focus on offering the highest quality ice cream and pizza products in the market. As a business, our success has been pegged on providing unique and excellent customer experience at a favourable price point. We have understood Kenya’s supply chain and believe that with the ever-expanding middle-class, we have the opportunity to provide our customers with convenience and value for money,’’ said Mr. McMichael.
Eat’N’Go has committed to investing in Kenya to drive the expansion, distribution, and growth of its business in Kenya. This will include the upgrading of the Cold Stone Creamery and Domino’s Pizza stores across Kenya to make its operations competitive and expand its customer base.
“By the end of 2021, it is our vision to reach 180 stores across Africa. We will continue to bring satisfying, delectable yet affordable food offerings to every market in which we open stores,’’ said Mr. McMichael.
The leading quick service restaurant company is also looking at leveraging its product research and development to increase market share in the region through the introduction of new flavours. To complement its market entry, the company has unveiled six new Cold Stone Creamery flavours that are smoother, tastier, and creamier together with Domino’s Pizza globally renowned signature American Classic Cheeseburger Pizza.
Eat’N’Go launched in Nigeria in 2012 as the master franchisee of Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt. Since then, the brand has over 147 stores now in Nigeria and Kenya. With over 3000 employees, Eat’N’Go is fast becoming one of the fastest growing franchising companies in the Africa.
About The Author
