AAR Looking to Increase Kenya’s Insurance Penetration Through A Loyalty Program

AAR Insurance has launched its intermediary loyalty program dubbed “Form ni AAR!” The program offers rewards to attract and retain the best-performing intermediaries in the industry.

Speaking during the event, AAR Insurance GCEO Dr. Patrick Gatonga said, “As we launch this new loyalty program today, we are showcasing our unwavering commitment to building long-lasting relationships with our valued intermediaries.

Our focus on innovation, customer-centricity, and excellence in service delivery will continue to drive our operations, and we look forward to leveraging this new program to hopefully increase the insurance penetration in the country, which currently stands at 3%, and position AAR Insurance as a highly attractive business partner.

AAR Insurance is keen on safeguarding the health and wealth of every household in Africa. We believe that we have what it takes to do this.

We have deliberately positioned ourselves to reinvent insurance solutions targeted at the Kenyan market.

We have re-engineered our solutions to address gaps while breaking barriers previously hindering insurance penetration in the market.

Cognizant of the need to scale our reach to every part of this country, our focus shifted to redefining the existing partnerships with the relevant stakeholders and creating a village that will improve insurance penetration in the country.

The feedback received from our intermediaries was crucial in packaging this loyalty program as we move towards a mutually beneficial partnership that will see all businesses involved thrive.

AAR Insurance is ready and willing to demonstrate that insurance can greatly motivate business growth.”

Also present were AAR Insurance partners, including Joram Mwinamo, CEO of SNDBX, who gave great insights on running a great sustainable business and Michael Ngugi, Commercial Director of Royal Media Services.

AAR Insurance Group Head of Distribution, James Kamau, unpacked the loyalty program and said, “The program will offer choice, inclusivity and flexibility.

The awards include daily recognition rewards, monthly awards, annual overseas trips and top agents awards.

The overall winner is expected to win an international trip and a cash award of Kshs. 500,000. This one-of-a-kind loyalty program runs throughout the year 2023. Viutravel will be AAR’s official travel partner for the winners to Malaysia and Singapore and has curated detailed itineraries of both countries.”

Despite the country’s low uptake of insurance packages, AAR Insurance continues to lead the industry with its carefully curated insurance products. The company has cemented its position as a leader by providing innovative and personalised solutions to meet customers’ unique needs.

With a team of seasoned professionals and a customer-centric approach, AAR Insurance has consistently exceeded customers’ expectations and delivered value to all stakeholders.

AAR Insurance remains committed to driving innovation, service excellence, and customer satisfaction as it continues to shape the industry’s future.