Samsung Ranks No.1 In Global Sales For 9 Consecutive Years


Samsung Electronics has been recognized as a leader in the global Soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28th, 2023 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

“Samsung is thrilled to receive this recognition for the ninth consecutive year. This achievement is a testament to Samsung’s commitment to providing our customers with top-quality audio solutions that enhance their entertainment experiences. He further went on to say “Samsung will continue to drive innovation and to push the boundaries of sound technology so that we provide our customers with premium sound solutions that will elevate their viewing and listening experiences,” said Mr. Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa, following the global recognition.

Samsung Soundbars, including the premium Q-series line-up, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung Soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year, Samsung is taking its Soundbar line up to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theatre enthusiasts.

Samsung’s HW-Q990C is a flagship Q-series Soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyses and processes voice channels and audio elements to deliver perfectly synchronised audio using every speaker in both the TV and the Soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimises sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics[1]. “Samsung Soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global Soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

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