WAMA International Group, a holding company that oversees franchise operations across Africa is celebrating a successful partnership with ALDO Group International by opening the second ALDO Store in Nairobi at Westgate Mall.

The first store opened its doors on April 15, 2023, at The Sarit Center Mall. WAMA International has been granted the exclusive license to establish, own, and operate ALDO stores in Kenya.

This follows the Distribution Agreement between ALDO Group International and Gedeon & Co, SARL. WAMA International’s expansion plans in East Africa continue to flourish with this exciting partnership following their successful ventures with various brands in Libya, Rwanda, and Uganda.

The ALDO Group International brings a wide range of fashion footwear and accessories all offered at accessible prices. This partnership will pave the way for up to four new stores to open soon, as WAMA International seeks to expand its presence in the region.

Ismael El Mahdy, Head Of Retail at Wama International Group during the opening of ALDO store at Westgate Mall in Nairobi. /PHOTO

WAMA International expressed their excitement over the new partnership, which they believe will bring the latest fashion trends and top-quality products to the Kenyan market.

The company is committed to providing a unique shopping experience to its customers and is confident that the venture will be a success.

The opening of the second ALDO store in Kenya is a significant milestone for the fashion industry in the region.

Customers can expect special promotional discounts for the grand opening, and the brand promises a unique shopping experience that has made it a worldwide destination for on-trend fashion footwear and accessories.

The ALDO Group branded as ALDO, is a Canadian multinational corporation retailer that owns and operates a worldwide chain of shoe and accessories stores.

The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972, where its corporate headquarters based in the Montreal borough of Saint-Laurent, Quebec remain today.

It has grown to become a worldwide corporation, with nearly 3,000 stores across 100 countries, under three retail banners: ALDO, Call It Spring/Spring and GLOBO. Stores in Canada, the U.S., the U.K., and Ireland are owned by the Group, while international stores are franchised.

The company once operated the now closed or rebranded banners Little Burgundy (which it sold to Genesco), Simard & Voyer, Christian Shoes, Access, Pegabo, Transit, Stoneridge, Locale, Feetfirst and FIRST (which was the American version of Feetfirst).

Ismael El Mahdy, Head Of Retail at Wama International Group during the opening of ALDO store at Westgate Mall in Nairobi. /PHOTO

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