vivo Smartphone Launches Y20s, Leveraging on Global Success to Take on the Kenyan Market
The ever-evolving global smartphone brand vivo, has announced the launch of the newest entrant in the Y-Series, the vivo Y20s in Kenya.
This move comes after the brand was ranked fifth in the global smartphone market in 2020 by the International Data Corporation (IDC) with a market share of 8.6 percent and shipments exceeding 110 million devices. Within the year, vivo was one of the three smartphone brands to maintain an increase in shipments despite the overall downturn experienced.
vivo seeks to leverage on this global success to take on the Kenyan market by unveiling sophisticated yet affordable devices for consumers.
”vivo’s success in the global market can be attributed to its persistent efforts to understand and tap into specific consumer behaviors. In line with its ambitions to continue its growth trajectory, vivo works relentlessly to develop stylish and dynamic products that cater to diverse consumer segments around the world. This is a reason we have the Y20s in Kenya,” said Mr. James Irungu, vivo Smartphone Kenya Brand and Communications Manager.
The new Y20s that retails for 20,999Ksh countrywide, comes with a long-lasting 5000mAh battery, with 18W FlashCharge Technology, high-end specs and a Side Mounted Fingerprint Scanner for instant unlocking.
The device also features a capable Qualcomm Snapdragon Processor and 4GB+128GB of memory for a power-packed performance. For high-quality photography, Y20s has an AI Triple Macro Camera 13 MP (wide) + 2 MP (macro) + 2 MP (depth) supported by a wide range of features including Face Beauty, Portrait Light Effects and Filters to capture sharper images. The selfie camera comes with an 8MP.
The vivo Y20s sports a 6.51-inch Halo FullView Display that gives an elongated aspect ratio of 20:9 and HD+ (1600 x 720) resolution.
The device is available in two variant colors, Obsidian Black and Purist Blue.
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