EssenceMediacom launches as the breakthrough agency in Kenya

Digital and data business Essence, has merged with its media agency MediaCom to create a new outfit built to find new opportunities and deliver truly integrated media solutions

EssenceMediacom becomes GroupM’s newest and largest agency and will be looking to disrupt the old models across media, creative, innovation and analytics.

The move comes at a time Players in the media space are increasingly embracing mergers and acquisitions to remain profitable.

Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology with MediaCom’s scaled multichannel audience planning and strategic media expertise.

“Together, and with analytics, data and technology at our heart, I have no doubt we will deliver breakthroughs across our entire client base,” Said Nick Lawson, EssenceMediacom’s Global CEO

A recent report pointed out that as a spate of mergers, acquisitions, and partnerships will characterise the media industry going into 2023, as sector tries to cut costs and bundle value in new ways.

EssenceMediacom Sub-Saharan Africa Managing Partner Marion Wanyoike noted that through the merger all markets from Kenya to the UK are getting world-class support to standardize they will work, engage and structure operations.

“It means more opportunities for my team as we begin the journey of upscaling resources to build stronger data, tech and leadership capability. Not only is this a rare skillset, it is also high in demand and scarce on the continent,” said Wanyoike.

Following the deal, EssenceMediacom will have to reset the relationship for our local clients, meaning a chance– addressing the current unmet attribution needs in the market.

The agency launches with an enviable client roster, which includes The Coca-Cola Company, P&G, Godrej, KCB, Jumia, Isuzu and Google among others.

EssenceMediacom will have access to the richest data, most robust benchmarks and most advanced capabilities in the market. Alongside Mindshare, Wavemaker and GroupM Digital, the launch of EssenceMediacom delivers the solutions and thinking needed by every brand and marketer seeking to grow their business in the new communications economy.