Media Stakeholders set for Conference to Address Industry Sustainability
Media industry stakeholders from across Africa are set to converge in Nairobi to chat a way forward on revenue sustainability for the industry.
The event, the Africa Media Festival, the first of its kind, will provide an opportunity for stakeholders in the sector to share new trends, technologies and networks that can help the industry in the sustainability journey.
The media industry is among the sectors worst hit with the changing business models that has led to a reduction in revenues.
This will be first ever African media festival happening in Nairobi on the 14th and 15th of February in 2023.
“We invite media players from across different media spaces, journalists, podcasters, authors, and illustrators to join us and address cultural, social, political and economic issues around contemporary issues affecting Africa,” Executive Director Baraza Media Maurice Otieno said.
A 2023 report by Reuters and Oxford university revealed pointed to expected layoffs and other cost-cutting measures by media organisations in the next year.
The conferecnce by Baraza Media Lab will serves as a beacon for leading thinkers to experiment, problem-solve, learn, and incubate new models of telling stories while sustaining revenues at the same time.
The conference targets investors, grant makers, media owners, social media platforms, journalists, creatives and governments.
“We are targeting a total of 1,500 delegates over the two days. With the conference being a Pan- African conference, we aim to have government representatives and speakers from other countries within and outside the continent and outside” added Otieno.
Some of the delegates we expect are cartoonists, writers, journalists, NFT/ Blockchains experts, TV, radio, social media influencers, photographers, government officials, funders and Poets.
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